Data quality · 2026-05-01
Diet filters need common sense
Diet filters should help with food choices, not show cleaning wipes or stop-smoking products because of loose keyword matching.
Useful filters can become noisy
Diet filters are helpful only when they apply to the right kind of product. A keto or paleo filter should be about relevant food, not toiletries, cleaning products or unrelated health items. This is one of the areas where NI Food Compass is being actively improved.
Food safety remains with the retailer
Diet tags on this site are a comparison aid, not medical or allergy advice. Ingredients and allergen details can change, so shoppers should always check the retailer page and product packaging before buying.
The aim is fewer clicks
The user should not need to be a data engineer. If someone chooses gluten-free, high-protein or vegetarian, the results should feel obvious, useful and easy to correct when wrong.
Use the live comparison
The article explains the thinking. The live table shows the current captured rows and links back to retailers for verification before buying.